The end of the 1960s and early 1970s witnessed not only a cultural revolution, but a sartorial revolution, as global challenges to social and political authority expressed themselves in new ideas about clothing. In rejecting the values of prevailing “straight” society, the emerging hippie culture abandoned futuristic Mod styles in favor of an eclectic and highly-personalized look that combined vintage clothing with fashions informed by contemporary Pop art, nature, fantasy, and ethnographic art. Hippie fashion was fun and expressive. This new “do-it-yourself” attitude in fashion was taken up by a wave of young designers (many of them fresh out of art schools) and hip boutiques in London, New York, Los Angeles, and San Francisco. The exciting new fashions that emerged offered a direct challenge to the hegemony of Paris haute couture, and between 1967 and 1973, many trends actually “trickled up” from street styles to influence more traditional ready-to wear and haute couture designers. Lauren Whitley is a MFA Curator in the David and Roberta Logie Department of Textile and Fashion Arts.